Nathan Smith User Experience Design

Instead of copying the default quick view pop up you see on many sites, user testing showed our users wanted to see sizing info.

Dynamic size charts based on rider height.

Unique recommendations for each bike

We may not have the exact build, but these other options will get you close.

Recommendation from the same category of bike.

Backcountry mobile checkout

Combine your workout with your retail experience

Fitness data enhancing community reviews.

Character Card for Scrap World

Equipment cards for Scrap World

Icons designed for Scrap World, a tabletop board game.

Backcountry’s warehouse management system New/Old

Objective: Progressively disclose information when requested.

Objective: Simplify tables, highlight key data points, create intuitive navigation